Co-branding is a term used to define a strategic and temporary alliance between two or more companies in order to increase their profitability and improve their positioning thanks to brand power and value. This is a marketing strategy that many believe was born in the 1950s thanks to a collaboration between Renault and Van Cleef and Arpels Jewelery. At that time Renault launched a car model on the market and


Union make force. Union make force. This happens between people, but it also happens with brands. Proof of these are the strategies that have been carried out between different products and companies. However, there are levels at which collaboration between companies can take place. Definitely speaking of is not the same as talking about co-branding co-marketing, since the latter’s powers are considerably broader. In fact, on this last topic we

What is Digital Marketing

Digital marketing (or online marketing) encompasses all those advertising and commercial actions and strategies that are executed in the media and internet channels. This phenomenon has been applied since the 90s as a way to transfer offline marketing techniques to the digital universe. Parallel to the tremendous development and evolution of digital technology, online marketing has been experiencing, progressively and very quickly,profound changes both in the techniques and tools used(and

SEO Audit

An SEO audit is a study of the situation (at the level of SEO web positioning) in which a web page is located. In other words, it is a report detailing how a web page is positioned and what aspects can be improved within it to achieve a better position in Google. Therefore, these types of reports break down what are the aspects to improve and what is their priority


Search Engine Marketing is a set of strategies to increase the authority of a company’s digital channel in search engines. Integrate online advertising ads to the organic positioning actions. Sometimes it seems that all digital terms are initials, right? SEO, CPC, CPM … And that, to simple view, we believe that this contains meanings hidden that only the experts would understand. That is not true, therefore, today we are going


The firsts seekers had their source at beginning of the years 90. Until that Google appear in 1996, in this epoch was created other seeker as Yahoo. Started the Boom of the Web. The people understood the really that could to win money. The people took the conclusion of the important that was bring traffic.  Which was the best method for bring traffic? The Search Engine give the owner of


It is a term used to describe marketing actions carried out through cell phones or mobile devices, another definition that we can give is any marketing activity carried out through a network that consumers are constantly connected through a personal mobile device. In this definition two variables are used, the level of consumer and communicator awareness to differentiate between the four applicable types of mobile marketing, strangers, victims, fans and


The Marketing Planning area. Is the area that forges the plans for a marketing firm or company to determine the activities that are needed. A marketing plan can also pertain to a specific product, as well as to an organization’s overall marketing strategy. Generally speaking, an organizational marketing planning process is derived from a global business strategy. Thus, when senior management is seeing the strategic direction / mission of the


Developers have been waiting for a flexible work schedule to take your career. In a report 86% of developers surveyed revealed that they are working remotely as capable a recurring basis, 33% work full time from home while 28% work share between work time remote and go to the office. The report from the digital sixth Ocean and the latest update of this series of investigations, which accumulated 4,500 responses from


The e-mail marketing is the act of sending commercial messages typically a group of people, using e-mail. Each e-mail is sent to a potential or customer recurring in this way can consider the e-mail marketing, this usually involves sending advertising using e-mail, requesting business, applying sales or donations and this try to build loyalty and trust. The e-mail marketing can be sent to a list of potential buyers or a database repeat